Are SSL certificates really necessary?
With Google about to release the latest Chrome browser any day now (version 68 set for July 2018), the reasons for getting an SSL certificate for your website are becoming harder to ignore. When Chrome updates to version 68 this month it will begin displaying websites without SSL as being insecure. This is what the difference will most likely look like:
Where as this image here, displaying the word ‘Secure”, the green accent color, and the lock symbol; is what they can look like when your website successfully has an SSL certificate installed:
Beyond this reason alone; there were already many good reasons for getting an SSL certificate.
1) The biggest one for me is that having an SSL certificate assists in your SEO ranking value. Not having it installed means that your website’s search engine value is demoted within google’s search engine. The Google search algorithm devalues sites who aren’t secured with SSL.
2) Another reason, and maybe just as important depending on your website, is that it adds greater security. It adds and encryption to your sensitive information as it travels out in the unknown.
3) A third reason is that is builds trust with visitors to your website by displaying the green secure and lock display in the address bar. This can contribute to brand power and influence.
Think about how much people are hearing about and talking about website security in the last couple of years alone. It has become a huge issue of concern and general awareness and people are looking for signs that they can trust the websites they interact with.
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