Project Questionnaire

Please use this form to help Watts Web Studio better understand your project.

Name(Required)

First Last

Email(Required)

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What best describes your organization?

Examples: Large Business, Medium Business, Small Business, Professional Firm or Practice, Educational Institution, Nonprofit Organization, etc.

In short, what does your organization do?

Who is your organization’s target market?

Is this a new site or a redesign of an existing site?

New website

Redesign

Other

Describe the concept, project, or service this site is intended to provide or promote.

Who will we be working with to guide this project to completion?

How many people at your organization will be involved with the project?

Who will be responsible for maintaining the site after launch for content and technical matters?

What is the purpose of the redesign?

Are there current specific issues with the current site you hope to correct or improve?

What is the web address of your current website?

Will you be keeping this website address?

When was the last time the site was redesigned?

Is your current site powered by a content management system? If so, which one?

What do you like and dislike about your current system?

To the best of your ability, describe the various groups that use the site. What are they hoping to accomplish?

Examples might be … Prospects seeking information about our company. Customers who might purchase our product. Customers looking for menu, hours and location information. Donors who might contribute to our organization.

What are the general demographics of your audience (or site visitors)?

For the purposes of this new site, which of these groups is the primary audience (the one you’d consider most important?)

This can be difficult, but it’s important to determine who the primary audience will be.

What primary action do you want your primary audience to take when visiting your site?

Examples: purchase a product, complete a lead form, sign up for our newsletter, follow us on social media.

What audience needs does your existing site do a good job fulfilling? What audience needs aren’t being met by your current site? Where does it fall short?

Describe in as few sentences or words the feelings you wish your site to evoke and the brand attributes you want it to convey.

Sample feelings might include: warmth, friendliness, reassurance, comfort, excitement. Sample brand attributes might include: caring, honesty, humor, professionalism, intelligence, elegance, sophistication, reliability, trustworthiness.

Using adjectives and short phrases, describe the site’s desired look and feel.

Examples: Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated, etc.

Do you have a visual identity that you are happy with (including brand identity and logo) or is that something you need designed or evolved?

What sites do you consider competitors? What are their strengths and weaknesses?

What differentiates your product, services or ideas from your competition?

Approximately how many pages will be on the site?

What features would you like to be included on the site?

Ads/Billboards, Blog, Community Forum, Company News, Customer Lead Form, Event Calendar, Google Map(s), Mailing List Integration, Member/Staff Protected area, Mobile Device compatibility, Multiple Blogs, Multiple Location Listings, Online Payment/Donation, Photo Gallery, Podcasting, Selling Products or Services (Ecommerce), Social Media Integration, Staff Listing, Testimonials, Videos

Are there any third-party integration points we need to know about?

Examples: interfaces to a CRM, offsite e-commerce, POS, mapping solution, social site or other use of a third party API, etc.

How much of the site content is already created?

Content includes titles, headlines, page text, staff bios and pics, testimonials, photos, etc.

Would you like assistance with content creation?

Will the project be completed in a single pass or multiple phases?

Are there any other technical requirements for the site that you haven’t mentioned so far?

Do you want to have e-commerce on your website?(Required)

Yes

Do you already know what ecommerce solution you want to use?

What kinds of products will you be selling?

Do you currently use third party sites for sales (like Amazon, eBay, Etsy, etc.)?

Does this project have a deadline? When are you hoping to launch?

65. What is your budget or budget range for this project?

Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources.

Are there any last comments you wish tell us?(Required)